CEO & Co-Founder, Juke
There’s an old joke: what do you call someone who puts $5,000 worth of gear into a $500 car to drive 100 miles to a $50 gig?….a Musician.
Live music is one of the most enjoyable parts of the human experience. A vibrant music scene can turn a city from downtrodden to vibrant. And yet, the majority of musicians struggle to earn a livable wage. Grif invites you to follow Juke as we help musicians monetize their talents, and have a lot of fun along the way.
Grif transitioned his career from the corporate world to tech startups and hasn’t looked back. His time in marketing at Anheuser-Busch ignited his passion for understanding the customer; but it was his time in tech that provided the expertise to create and articulate value to customers. Grif earned his BS and MBA at Notre Dame.